more wording

app/signup/templates/signup/index.html

@@ -7,7 +7,7 @@
 <div id="leading-feature">
 
   11sync.net is a privacy-respecting way to back-up and synchronize files
-  across your and your colleagues' (or friends, or family) devices. With
+  across your and your colleagues’ (or friends, or family) devices. With
   11sync.net, your files are always there when you need them, including
   previous versions. Utilizing Syncthing password protection, your files remain
   confidential; only those with the correct password can access them, ensuring
@@ -19,12 +19,6 @@
 
   <article class="pure-u-1 pure-u-md-1-2">
     <h1 id="backup">Synchronize + backup</h1>
-    <!--
-    All files are backed up every few minutes and old copies are stored for as
-    long as you want. Overwritten an important file by accident? No problem,
-    restore it with a couple of clicks. That way you are also safe against
-    ransomware: you can easily go back in time.
-    -->
 
     Your files are automatically backed up every few minutes, with the option
     to retain old copies for as long as you need. Accidentally overwritten a
@@ -38,21 +32,6 @@
   <article class="pure-u-1 pure-u-md-1-2">
     <h1 id="privacy">Privacy</h1>
 
-    <!--
-    <p>You can <a
-      href="https://docs.syncthing.net/branch/untrusted/html/users/untrusted.html">protect
-      a folder with a password</a>.
-
-    When the folder is password-protected. Nobody can access your data without
-    a password, including us.
-
-    <p>This is quite unique in the on-line synchronization and
-    backup space. While we very carefully protect your data, you are
-    additionally assured that it is impossible to read your files for anyone
-    else but you (or others, with whom you have shared the password).
-    -->
-
-
     At 11sync.net, you can <a
       href="https://docs.syncthing.net/branch/untrusted/html/users/untrusted.html">secure folders
       with a password</a>.
@@ -67,9 +46,9 @@
   <article class="pure-u-1 pure-u-md-1-2">
     <h1 id="privacy">Bootstrapped, users first</h1>
 
-    We are bootstrapped and are driven by users' needs, placing them above
+    We are bootstrapped and are driven by users’ needs, placing them above
     profits. Our service is designed for effortless entry and exit, ensuring
-    there's no lock-in, and we avoid implementing artificial pricing barriers.
+    there’s no lock-in, and we avoid implementing artificial pricing barriers.
 
   </article>
 
@@ -103,7 +82,7 @@
           {% endif %}
         </span>
       {% else %}
-        <h2>Enter your email to learn as soon as it's available</h2>
+        <h2>Enter your email to learn as soon as it’s available</h2>
         {% if error_message %}
           <span class="pure-form-message message-error">{{ error_message }}</span>
         {% endif %}
@@ -125,31 +104,15 @@
 <section id="faq">
   <h1>Frequently Asked Questions</h1>
 
-  <article>
-    <input type="checkbox" id="ac-05" />
-    <label for="ac-05"><h2>What is 11sync.net?</h2></label>
-    <div>
-
-      11sync.net is a privacy-preserving service to back-up and synchronize
-      files across your and your colleagues' (or friends, or family) devices
-      using Syncthing. In other words, 11sync.net is a Syncthing peer.
-
-      <p>With 11sync.net, your files are always-synchronized, regularly
-      backed-up, ensuring important files are always there when you need them.
-
-      <div></div>
-    </div>
-  </article>
-
   <article>
     <input type="checkbox" id="ac-06" />
     <label for="ac-06"><h2>What is Syncthing?</h2></label>
     <div>
 
-      Syncthing is a <b>continuous file synchronization program</b>. It
+      Syncthing is a <strong>continuous file synchronization program</strong>.
-      synchronizes files between your devices.
+      It synchronizes files between your devices.
 
-      <p>Never used Syncthing? No worries! Head to <a
+      <p>New to Syncthing? No worries! Head to <a
           href="https://syncthing.net">syncthing.net</a>,
 
       set it up across two of your devices and come back. This page will make
@@ -165,19 +128,34 @@
     <label for="ac-07"><h2>How does 11sync.net differ from other file-hosting providers?</h2></label>
     <div>
 
-      When setting up 11sync.net, you are entering your password on your own
+      At 11sync.net, we distinguish through several key features and
-      devices. All your files are encrypted with that password. That way,
+      principles:
-      nobody can read your files without a password, even us. Thanks to
-      Syncthing, we now offer convenient file synchronization and backups
-      without compromising on privacy.
 
-      <p>11sync.net charges for things that do actually cost us: storage and
+      <ul>
-      networking. We do not charge for the number of devices, number of
-      folders, number of connected peers or similar.
 
-      <p>To use 11sync.net, you do not need to install any new software besides
+          <li><strong>Privacy-centric:</strong> at 11sync.net, you set your
-      Syncthing. 11sync.net makes your existing file sharing setup smoother and
+              password directly on your devices, ensuring that all your files
-      safer.
+              are securely encrypted. This encryption means your data remains
+              unreadable to anyone without your password, including us. We
+              ensure that your files and backups are convenient, safe, and not
+          compromising on privacy.</li>
+
+          <li><strong>Fair and transparent pricing:</strong> we believe in
+              straightforward, honest pricing. At 11sync.net, you only pay for
+              what you use — the storage and networking resources. We don’t
+              charge based on the number of devices, folders, or connected
+              peers. Our goal is to provide you with an affordable solution
+          without hidden costs or unnecessary fees.</li>
+
+          <li><strong>Seamless integration:</strong> to get started with
+              11sync.net, all you need is Syncthing. We enhance your existing
+              file-sharing setup, making it smoother and safer, without adding
+          complexity to your digital life.</li>
+
+      </ul>
+
+      <p>Choose 11sync.net for a secure, straightforward, and seamless file
+      synchronization experience that respects your privacy and wallet.
 
       <div></div>
     </div>
@@ -188,24 +166,32 @@
     <label for="ac-10"><h2>What is a backup?</h2></label>
     <div>
 
-      <p>A backup is a copy of your data stored somewhere else. If the original
+      A backup is essentially a copy of your data stored in a different
-      data is lost, it can be recovered from a backup. Backups are essential
+      location. This is crucial because if you lose your original data, you
-      for data that is worth saving.
+      can retrieve it from the backup. Backups are particularly vital for
+      preserving data that holds value or importance.</p>
 
-      <p>Here are a few common ways how data is lost, when having a backup
+      <p>Here are some common scenarios where having a backup proves
-      becomes essential:
+      indispensable:</p> <ul>
+
+        <li>Failure of a hard drive.</li>
+
+        <li>Misplacing or theft of your computer.</li>
+
+        <li>Incidents of <a
+                href="https://en.wikipedia.org/wiki/Ransomware">ransomware</a>,
+            where your data is held hostage by attackers demanding
+            payment.</li>
+
+        <li>Accidental deletion of crucial files or folders.</li>
 
-      <ul>
-        <li>Hard-drive failure.</li>
-        <li>Loss of the computer (e.g. theft or leaving at the wrong place).</li>
-        <li><a href="https://en.wikipedia.org/wiki/Ransomware">Ransomware</a>,
-          when data is locked out by an attacker unless a ransom is paid.</li>
-        <li>"Whoops, I permanently deleted the wrong folder".</li>
       </ul>
 
-      11sync.net snapshots your files regularly (as frequently as 10 minute
+      <p>11sync.net backs up (i.e. copies to a separate location) your files at
-      intervals) and retains them for as long as years. This gives peace of
+      regular intervals, which could be as frequent as every 10 minutes. These
-      mind that they will not be gone or lost.
+      backups can be securely stored for extended periods, guaranteeing that
+      your data is recoverable. This gives you the assurance and peace of mind
+      that your valuable data is safe.
 
       <div></div>
     </div>
@@ -216,13 +202,15 @@
     <label for="ac-30"><h2>How do I sign up?</h2></label>
     <div>
 
-      11sync.net is currently in Private Alpha. Which means it is open only for the
+      11sync.net is currently in its Private Alpha stage, a critical phase
-      early adopters, who are not charged for the service (basically, my family
+      where we’re fine-tuning our service with the help of a select group of
-      and close friends).
+      early adopters (my friends and family).
 
-      As soon as we are ready for a wider audience, we will start sending sign
+      <p>Once 11sync.net reaches the level of stability and functionality where
-      up invitations on first-come-first-serve basis; enter your email <a
+      we can offer it as a paid service, we’re looking forward to expanding our
-      href="#subscribe-section">here</a> to add yourself to the queue.
+      user base. If you’re interested, we invite you to join our waiting list.
+      Enter your email <a href="#subscribe-section">here</a>, and you’ll be
+      added to our queue. You will receive a sign-up link in to your inbox.
 
       <div></div>
     </div>
@@ -239,7 +227,7 @@
 
       <ul>
 
-        <li>User's control panel:
+        <li>User’s control panel:
           <a href="https://spdx.org/licenses/MIT.html">MIT license</a>.
         </li>
 
@@ -248,7 +236,7 @@
         </li>
       </ul>
 
-      We are licensing user's control panel under a more permissive MIT
+      We are licensing user’s control panel under a more permissive MIT
       license, so it can be uplifted to the MIT-licensed <a
       href="https://syncthing.net">syncthing</a> if necessary.
 
@@ -261,7 +249,37 @@
     <label for="ac-35"><h2>How much will it cost?</h2></label>
     <div>
 
-        I don't know yet. Stay tuned.
+      While we have not finalized the exact pricing structure yet, here are the
+      guiding principles that will shape our approach:</p>
+
+      <ul>
+
+          <li><strong>Cost-Reflective Pricing:</strong> Our pricing will
+              directly reflect the actual costs involved in providing our
+              services. This means we plan to charge based on the resources you
+              use, such as storage space and network bandwidth. This approach
+              ensures that you only pay for what you need and use, without any
+              hidden fees or surprise charges.</li>
+
+          <li><strong>Technical Efficiency:</strong> We are continuously
+              working to optimize our technical infrastructure to be as
+              efficient as possible. This not only enhances performance but
+          also helps in keeping operational costs down, savings that we intend
+          to pass on to our users.</li>
+
+          <li><strong>Scalability and Flexibility:</strong> Understanding that
+              different users have different needs, our pricing will be
+              designed to accommodate a range of usage scenarios, from
+              individual users to larger enterprises. Whether you require
+              minimal storage or extensive synchronization capabilities, our
+              goal is to offer a scalable solution that fits your specific
+          requirements.</li>
+
+      </ul>
+
+      <p>We appreciate your patience and interest in 11sync.net. Stay tuned for
+      more detailed information on our pricing structure as we progress through
+      the development stages.
 
       <div></div>
     </div>
@@ -272,23 +290,27 @@
     <label for="ac-50"><h2>Who is behind 11sync.net? What are your values?</h2></label>
     <div>
 
-      11sync.net is run by <a href="https://jakstys.lt">Motiejus Jakštys</a>. I
+      <p>11sync.net is run by <a href="https://jakstys.lt">Motiejus
-      have a software engineering dayjob, and am developing 11sync.net during
+          Jakštys</a>. As a software engineer with a passion for technology, I
-      my personal time. 11sync.net is fully bootstrapped. I am not planning to
+      dedicate my personal time to develop 11sync.net outside of my regular day
-      take funding.
+      job. This project is entirely bootstrapped, with a focus on sustainable
+      growth and independence, as I have no plans to seek external funding.
+
+      <p>My guiding principles for 11sync.net are deeply rooted in both
+      technical excellence and user-centric values:
 
-      <p>My main ethos are:
       <ul>
 
-        <li>Do what's right for the customer.</li>
+        <li>Do what’s right for the customer.</li>
         <li>Attention to detail creates the best product.</li>
         <li>Accessibility matters.</li>
         <li>Efficiency matters.</li>
 
       </ul>
 
-      Stay tuned for a series of blog posts to learn more about the business
+      <p>For more insights into the business and technical aspects behind
-      and technical details!
+      11sync.net, keep an eye out for my upcoming series of blog posts!
+
 
       <div></div>
     </div>
@@ -299,7 +321,36 @@
     <label for="ac-60"><h2>Are you affiliated with folks behind Syncthing?</h2></label>
     <div>
 
-        Not affiliated.
+        No, 11sync.net is not officially affiliated with the creators of
+        Syncthing. However, I am committed to supporting the Syncthing
+        community. Once 11sync.net becomes profitable, I plan to allocate a
+        portion of our earnings to donate back to the Syncthing project, as a
+        gesture of appreciation and support for their valuable work.
+
+      <div></div>
+    </div>
+  </article>
+
+  <article>
+    <input type="checkbox" id="ac-65" checked="checked" />
+    <label for="ac-65"><h2>How will my email be used?</h2></label>
+    <div>
+
+      Here’s our commitment to you regarding the use of your email:
+
+      <ul>
+
+          <li>Email #1: an announcement when our first blog post goes
+              live.</li>
+
+          <li>Email #2: Service Launch Notification. As soon as 11sync.net is
+              ready for use, you’ll receive a direct sign-up link.</li>
+
+      </ul>
+
+      <p>Once sign-up emails are sent, your sign-up information will be deleted
+      as a further step in ensuring your privacy and security. Needless to say,
+      your e-mail address will not be shared with third-parties.
 
       <div></div>
     </div>