diff --git a/app/signup/templates/signup/index.html b/app/signup/templates/signup/index.html
index a9d828c..bf9f67e 100644
--- a/app/signup/templates/signup/index.html
+++ b/app/signup/templates/signup/index.html
@@ -6,10 +6,10 @@
 
 <div id="leading-feature">
 
-  11sync is a privacy-respecting way to back-up and synchronize files across
-  your and your colleagues' (or friends, or family) devices. 11sync ensures
+  11sync.net is a privacy-respecting way to back-up and synchronize files across
+  your and your colleagues' (or friends, or family) devices. 11sync.net ensures
   your files are always there when you need them, including older copies.
-  Thanks to Syncthing password protection, even though 11sync stores your
+  Thanks to Syncthing password protection, even though 11sync.net stores your
   files, nobody can read them without a password, including us.
 
 </div>
@@ -29,11 +29,11 @@
   <article class="pure-u-1 pure-u-md-1-2">
     <h1 id="opensource">Open-source</h1>
 
-    11sync is powered by <a
+    11sync.net is powered by <a
       href="https://syncthing.net">syncthing</a>, an open-source file
     synchronization tool, first released in 2013.
 
-    <p>Just like syncthing, 11sync is open-source, licensed under <a
+    <p>Just like syncthing, 11sync.net is open-source, licensed under <a
       href="https://www.gnu.org/licenses/agpl-3.0.en.html">AGPL-v3</a>.
 
   </article>
@@ -71,7 +71,7 @@
 
 <section id="subscribe-section">
 
-  <h1>11sync is currently in private alpha</h1>
+  <h1>11sync.net is currently in private alpha</h1>
 
   <form class="pure-form pure-form-aligned" action="{% url "index" %}" method="post">
     <fieldset>
@@ -109,32 +109,59 @@
   <h1>Frequently Asked Questions</h1>
 
   <article>
-    
     <input type="checkbox" id="ac-05" />
-    <label for="ac-05"><h2>What is 11sync?</h2></label>
+    <label for="ac-05"><h2>What is 11sync.net?</h2></label>
     <div>
 
-      11sync is a privacy-preserving way to back-up and synchronize files
-      across your and your colleagues' (or friends, or family) devices. With
-      11sync, your files are always-synchronized, regularly backed-up,
-      ensuring important files are always there when you need them.
+      <p>11sync.net is a privacy-preserving service to back-up and synchronize
+      files across your and your colleagues' (or friends, or family) devices
+      using Syncthing. In other words, 11sync.net is a Syncthing peer.
+
+      <p>With 11sync.net, your files are always-synchronized, regularly
+      backed-up, ensuring important files are always there when you need them.
 
       <div></div>
     </div>
   </article>
 
   <article>
-    <input type="checkbox" id="ac-07" checked="checked" />
-    <label for="ac-07"><h2>How does 11sync differ from other file-hosting providers?</h2></label>
+    <input type="checkbox" id="ac-06" />
+    <label for="ac-06"><h2>What is Syncthing?</h2></label>
     <div>
 
-      <p>When setting up 11sync, you are entering your password on your own
-      devices. All your files are encrypted with that password. That way,
-      nobody can read your files without a password, even us.
+      <p>Syncthing is a <b>continuous file synchronization program</b>. It
+      synchronizes files between your devices.
+
+      <p>Never used Syncthing? That's easy! Head to <a
+          href="https://syncthing.net">syncthing.net</a>,
+
+      set it up across two of your devices and come back. This page will make
+      much more sense then, we promise!
+
+      <div></div>
+    </div>
+  </article>
+
+
+  <article>
+    <input type="checkbox" id="ac-07" checked="checked" />
+    <label for="ac-07"><h2>How does 11sync.net differ from other file-hosting providers?</h2></label>
+    <div>
+
+      <p>When setting up 11sync.net, you are entering your password on your own
+      devices. All your files are encrypted with that password. That way,
+      nobody can read your files without a password, even us. Thanks to
+      Syncthing, we now offer convenient file synchronization and backups
+      without compromising on privacy.
+
+      <p>11sync.net charges for things that do actually cost us: storage and
+      networking. We do not charge for the number of devices, number of
+      folders, number of connected peers or similar.
+
+      <p>To use 11sync.net, you do not need to install any new software besides
+      Syncthing. 11sync.net makes your existing file sharing setup smoother and
+      safer.
 
-      <p>End-to-end encryption files is very uncommon in today's backup
-      services that offer synchronization. Thanks to Syncthing, it is now
-      possible for us to offer a service that does it securely.
 
       <div></div>
     </div>
@@ -160,22 +187,9 @@
         <li>"Whoops, I permanently deleted the wrong folder".</li>
       </ul>
 
-      <div></div>
-    </div>
-  </article>
-
-  <article>
-    <input type="checkbox" id="ac-20" checked="checked" />
-    <label for="ac-20"><h2>What is file synchronization?</h2></label>
-    <div>
-
-      It is an automatic process that ensures files in two or more devices are
-      the same.
-
-      <p>11sync uses a free and open-source program <a
-                                                            href="https://syncthing.net">syncthing</a>
-      to synchronize files across your, other devices you trust and 11sync.
-      Once files are sent to 11sync, backups will be automatically created.
+      11sync.net snapshots your files regularly (as frequently as 10 minute
+      intervals) and retains them for as long as years. This gives peace of
+      mind that they will not be gone or lost.
 
       <div></div>
     </div>
@@ -186,13 +200,13 @@
     <label for="ac-30"><h2>How do I sign up?</h2></label>
     <div>
 
-      11sync is currently in Private Alpha. Which means it is open only for the
+      11sync.net is currently in Private Alpha. Which means it is open only for the
       early adopters, who are not charged for the service (basically, my family
       and close friends).
 
-      As soon as we are ready for a wider audience, we will start sending
-      signup invitations on first-come-first-serve basis; enter your email
-      <a href="/">here</a> to add yourself to the queue.
+      As soon as we are ready for a wider audience, we will start sending sign
+      up invitations on first-come-first-serve basis; enter your email <a
+      href="#subscribe-section">here</a> to add yourself to the queue.
 
       <div></div>
     </div>
@@ -203,7 +217,7 @@
     <label for="ac-40"><h2>Where is the source code?</h2></label>
     <div>
 
-      Source code will be released as soon as 11sync leaves private alpha
+      Source code will be released as soon as 11sync.net leaves private alpha
       (i.e. we start charging for the service). As a heads up, 11sync
       consists of two parts, licensed differently:
 
@@ -231,7 +245,7 @@
     <label for="ac-35"><h2>How much will it cost?</h2></label>
     <div>
 
-        I just don't know yet. Stay tuned.
+        I don't know yet. Stay tuned.
 
       <div></div>
     </div>
@@ -239,28 +253,26 @@
 
   <article>
     <input type="checkbox" id="ac-50" checked="checked" />
-    <label for="ac-50"><h2>Who is behind 11sync? What are your values?</h2></label>
+    <label for="ac-50"><h2>Who is behind 11sync.net? What are your values?</h2></label>
     <div>
 
-      11sync is run by Motiejus Jakštys, an engineer from Lithuania. I have a
-      software engineering dayjob, and am developing 11sync during my personal
-      time. 11sync is fully bootstrapped. I am not planning to take funding.
+      11sync.net is run by <a href="https://jakstys.lt">Motiejus Jakštys</a>. I
+      have a software engineering dayjob, and am developing 11sync.net during
+      my personal time. 11sync.net is fully bootstrapped. I am not planning to
+      take funding.
 
       <p>My main ethos are:
       <ul>
 
-        <li>Do the right for the customer. Since the business is bootstrapped,
-            I have freedom to do it.
-        </li>
-
+        <li>Do what's right for the customer.</li>
         <li>Attention to detail creates the best product.</li>
         <li>Accessibility matters.</li>
         <li>Efficiency matters.</li>
 
       </ul>
 
-      Stay tuned for a series of blog posts about creating the business, the
-      technical details, and the guiding principles.
+      Stay tuned for a series of blog posts to learn more about the business
+      and technical details!
 
       <div></div>
     </div>
@@ -271,7 +283,18 @@
     <label for="ac-60"><h2>Are you affiliated with folks behind Syncthing?</h2></label>
     <div>
 
-        No, completely unaffiliated.
+        Not affiliated.
+
+      <div></div>
+    </div>
+  </article>
+
+  <article>
+    <input type="checkbox" id="ac-70" checked="checked" />
+    <label for="ac-70"><h2>How can I contact you?</h2></label>
+    <div>
+
+        Email me at <a href="mailto:hello@11sync.net">hello@11sync.net</a>.
 
       <div></div>
     </div>