wip startup.md
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---
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title: "How I stopped my startup just before building it"
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date: 2022-07-18T12:55:00+03:00
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slug: startup
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draft: True
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---
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I almost started building a startup and stopped on time. I saved 2 years of my
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life! Here is the short version:
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- I had the product idea, name, the landing page, a domain, a reasonable
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financial plan.
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The landing page looks like this (from a static [excerpt](/2022/synctech.html)):
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foo bar
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- I just needed to buy the domain name and start making the product.
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- Something did not feel quite right, so I kept sitting in the "ready-set--..."
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phase for a couple of months.
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- I read a book that [Avery Pennarun][apenwarr] recommended: [Crossing the
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Chasm][book] by Geoffrey A. Moore.
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- I am not doing this startup and keep having fun [at]({{ ref
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"log/2022/uber-mock-interview-retrospective" >}}) [work]({{ ref
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"log/2022/how-uber-uses-zig" >}}).
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What was the startup about?
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[apenwarr]: https://apenwarr.ca/log/20180724
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[book]: https://en.wikipedia.org/wiki/Crossing_the_Chasm
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