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How I stopped my startup just before building it 2022-07-18T12:55:00+03:00 startup True

I almost started building a startup and stopped on time. I saved 2 years of my life! Here is the short version:

  • I had the product idea, name, the landing page, a domain, a reasonable financial plan.

The landing page looks like this (from a static excerpt):

foo bar

  • I just needed to buy the domain name and start making the product.
  • Something did not feel quite right, so I kept sitting in the "ready-set--..." phase for a couple of months.
  • I read a book that Avery Pennarun recommended: Crossing the Chasm by Geoffrey A. Moore.
  • I am not doing this startup and keep having fun [at]({{ ref "log/2022/uber-mock-interview-retrospective" >}}) [work]({{ ref "log/2022/how-uber-uses-zig" >}}).

What was the startup about?